This is a great shop and great group of people to work with! They built our company an amazing site and are working hard to drive the traffic our direction. If you are in the market for a new website I would highly recommend these folks! You won't be disappointed.

Schedule & Briefs

Every project starts with a comprehensive definition of the objectives as well as a game plan for executing on those objectives. We create a content strategy and project milestones, which our project managers strictly enforce. Creating a content strategy lets us answer many unknowns for future phases. It also defines a clear schedule that we will carefully meet.

We invite clients to collaborate on our preferred online project management tools to manage schedules, tasks lists, and project files all in one place. But, we also welcome good ol' fashioned phone conversations, face-to-face meetings, and email messsages.

Collaboration & Checkpoints

We know that good work requires an even better partnership; our projects thrive through direct collaboration with our clients. Our approach is often referred to as designing websites from the inside out, and experience has proven that this approach is a particulary effective way to achieve the objectives that have led clients to find Mostly Serious.

We recognize that people who want great work are always busy. Don’t worry; our clear, consistent communication makes it easy to provide the information and insights we need to craft top-tier websites.

Key Performance Indicators

Ding ding ding: Industry buzzword alert! Jargon-y as the term sounds, though, determining key performance indicators (KPIs) before we begin the design phase is extremely beneficial for our clients. For this research, we define the criteria your team will use to measure progress toward strategic goals and the maintenance of operational goals. KPIs help inform design and writing decisions throughout the project as well as let us better study the results of our work.

Stakeholder Interviews & User Research

We interview key stakeholders—both internal and external—invested in the project to gather insights about overarching goals. This helps prioritize areas of focus and further define KPIs.

Similar in purpose to the stakeholder interviews, conducting user research arms us with the metrics needed to walk a while in the target user's shoes. This research lets us create a relatable snapshot of the target audience by way of fictional characters. Based on demographics and data-backed behavior patterns, we can demonstrate target users’ wants, needs, and motivations. Establishing these personas provides valuable insight into the goals and expectations users have, letting us create interactive tools that consistently resonate with the intended audience.